• Creating strategies to increase online traffic to the organization’s website
• Tracking the conversions and improving the percentages and numbers
• Taking care of everything from SEO, SEM to Social Media Marketing
• Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness
• Improving the user experience on the company’s website(Includes design, content and usability)
• Collecting and Evaluating customer feedback data 
• Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them

Even though there is no singular Job description of a Digital Marketing Manager, we will try to see their broad job descriptions in various scenarios.